Lead nurturing is when businesses build relationships with prospects. It is an important aspect of inbound marketing, which is the use of content marketing, social media and other online communications methods to attract customers’ attention.
The Tips
1. Use email marketing.
2. Build out your content marketing.
3. Get active on social media.
4. Align sales, marketing and customer support teams.
5. Conduct surveys.
6. Follow up with your leads after you make the sale.
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